GLOBAL MARKETING ADVANTAGES AND DISADVANTAGES

 

   
   
   
   
 

GLOBAL MARKETING ADVANTAGES






1. When a business goes global, it is important that you should benefit from the countless opportunities that the internet provides.






2. Aside from endless sales potential the business will eventually enjoy having an established world wide presence, this is very rewarding because a particular brand for example can be advertised on internet resources and customer can readily relate to it wherever they may be in the world.






3. Increased sales, higher profits, new knowledge and experience






GLOBAL MARKETING DISADVANTAGES






1. The competitive differences over various brands and product development.






2. The differences in consumer patterns such as needs and wants as influenced by their own regional.






3. Differences in legal concerns that may create conflict to that of the home market.






4. Language barrier, additional costs, changed mindset.