GLOBAL MARKETING

GLOBAL MARKETING DEFINITION

 

   
   
   
   
 

Global marketing refers to marketing activities coordinated and integrated across multiple markets. Jonny K Johansson defines Global Marketing as a bigger brother to international marketing i.e. more of an extension. Muhlbacher, Helmuth, and dahringer defines Global Marketing as Global/transnational Marketing focuses upon leveraging a company’s assets, experience and products globally and upon adapting to what is truly unique and different in each country.



GLOBAL MARKETING ADVANTAGES



1. When a business goes global, it is important that you should benefit from the countless opportunities that the internet provides.



2. Aside from endless sales potential the business will eventually enjoy having an established world wide presence, this is very rewarding because a particular brand for example can be advertised on internet resources and customer can readily relate to it wherever they may be in the world.



3. Increased sales, higher profits, new knowledge and experience



GLOBAL MARKETING DISADVANTAGES



1. The competitive differences over various brands and product development.



2. The differences in consumer patterns such as needs and wants as influenced by their own regional.



3. Differences in legal concerns that may create conflict to that of the home market.



4. Language barrier, additional costs, changed mindset.